BANGKOK, 16 January 2023: Reuniting with family and friends continued to be the dominant purpose for journey in 2023, in line with Agoda’s newest Journey Tendencies survey.
The survey requested travellers to share their high journey objectives for the brand new 12 months, and reuniting with family members, wellness and meals, arts & tradition took the highest three locations, adopted by journey (4th) and celebrating a milestone (fifth).
Boosting bodily and psychological well being (wellness journey) was the highest driver for Thai travellers, adopted by reuniting with household and buddies and, in third place, meals, artwork and tradition.
Taiwan (33%), Australia (31%) and the US (25%) are the place travellers will most certainly plan a vacation reunion with household or buddies. Nonetheless, travellers from a number of different international locations have totally different motivations for embarking on a visit.
In South Korea and Singapore, for instance, it’s recharging mentally and bodily that tops the listing, contributing to the quantity two spot for wellness within the ‘causes to journey’ rating of Agoda’s Journey Development survey.
Amongst individuals from Japan (44%), Taiwan (24%) and Vietnam (23%), the most important journey urge for food is for re-discovering meals, arts & tradition. Within the Philippines, solely 11% need to journey for meals, arts & tradition, whereas 30% are trying to find an journey. Journey journey additionally ranks highest amongst travellers from Indonesia (23%).
METHODOLOGY
Agoda survey was carried out in partnership with YouGov, polling over 10,000 travellers from throughout Australia, Singapore, Malaysia, Indonesia, Thailand, India, Philippines, Japan, Vietnam, Taiwan, South Korea, USA. This survey was carried out from 8 to 16 July 2022. All respondents had been aged 18 and above.
