Whether you are operating a small or large business, a sales funnel is a crucial tool for boosting profitability. The funnel acts as a path strategically meant to convert visitors into customers. A good sales funnel is a guarantee that you will make sales. However, a poor sales funnel will not convert customers. This is why every business owner needs to master sales funnels before implementing any strategy of converting visitors to customers.
Modern sales funnels, unlike traditional marketing methods, help create consumer-seller relationships which improves chances of conversions. For this to happen, you have to create a squeeze page that is located between the landing page and the products you are selling. The squeeze page acts as the first step of your funnel. Here, you may contact them over and over and they will end up buying your products for weeks, months, or even years down the road.
One of the most integral parts of a sales funnel on a website is creating an opt-in form that acts as a squeeze page. With this form, you will collect email addresses and other information needed to reach out to these potential buyers with the intent of making them customers. You must include promises or free gifts in order to attract people to leave their information. A good example is providing a recipe booklet for people who are looking for cooking equipment. You need to make sure that you are providing a freebie that is related to the kind of products you are selling.
Your visitors will not only appreciate the gift, but also look forward to your next communication which is preferably through mail. However, this can only happen if the initial gift is of high quality. Any low-quality gift will definitely turn them off. It is also important to keep emails short, relevant, and less frequent. Unless you focus on creating a good relationship, your email will be marked as spam.
Your visitors don’t need to purchase products instantly once you have them in the funnel. Just provide them with relevant material that they love first. Any future free products should be followed by complementary products available in your shop. This is the best way to improve your conversion percentage.
Don’t worry if your clients say no to an offer. They are there for a longer time and will definitely read your next mail. Simply send them offers every once in a while, and you will get a decent number of conversions. If you are to win these buyer’s loyalty, you need to provide them with after-sale services that will make them appreciate your products and services.